Simon Anderson – Nine Elms Place Brand Identity, Saffron

Nine Elms has been described by Boris Johnson as “the last and greatest redevelopment in London”. Saffron were tasked by a stakeholder group including local government and real estate developers to create a brand for the area aimed at wealthy foreign investors, the local community and the wider London public. The kaleidoscope concept represents the transformational nature of the redevelopment project; changing, growing and in a constant state of progression. Created at Saffron Brand Consultants.
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Simon Anderson is a multidisciplinary designer, creative director, and founder of Make Lab, a design studio based in London working in brand identity, design and art direction.

simon-anderson.co.uk/ | make-lab.co.uk/