Simon Anderson – Cambridge University, NWCD Place Brand Identity

Identity for Cambridge University’s development of a new district located in the north west of the city, consisting of a mix of research facilities and residential accommodation. A tangram puzzle, adapted to mirror the universities coat of arms and shield, was the perfect visual analogy for the development project with it’s academic associations and iterative constructive qualities. Created at Bostock+Pollitt.
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Simon Anderson is a multidisciplinary designer, creative director, and founder of Make Lab, a design studio based in London working in brand identity, design and art direction.

simon-anderson.co.uk/ | make-lab.co.uk/