Simon Anderson – CapGemini Peloton Partnership, Identity System
by Make Lab
Identity for CapGemini’s bid to provide IT Services for BAA’s UK airports. The given name Peloton Partnership refers to the shape cyclists form in an aerodynamic pack saving energy by slip-streaming. The paper aeroplane inspired symbol represents the peloton form whilst referencing the true nature of CapGemini’s bid. Created at Moving Brands.
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Simon Anderson is a multidisciplinary designer, creative director, and founder of Make Lab, a design studio based in London working in brand identity, design and art direction.
simon-anderson.co.uk/ | make-lab.co.uk/
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