Coming Soon
A few perfume makers distribute small scratch-and-sniff ads so that people know what the perfume smells like. But most have to rely on senses other than smell to sell their products. This campaign by Christian Dior was remarkably unsubtle. The big screens at the Lafayette Galleries in Paris showed the message "Coming Soon" over a sultry model who appeared to be coming already.
Coming Soon
A few perfume makers distribute small scratch-and-sniff ads so that people know what the perfume smells like. But most have to rely on senses other than smell to sell their products. This campaign by Christian Dior was remarkably unsubtle. The big screens at the Lafayette Galleries in Paris showed the message "Coming Soon" over a sultry model who appeared to be coming already.