application developer

Mobile Deep Linking Can Improve application developer Discoverability

 

SERPlisting

 

Google indexes mobile application deep links, and therefore application content can display in internet search engine search engine pages like a website would. This increases the likelihood of new users finding your application through search.

 

Deep Linking Can Provide You With Understanding Of Campaign Effectiveness

 

Since deep links can pass data, you are able to more precisely see which campaigns and sources are most effective in driving users for your application developer or driving downloads. Could it be via deep linked ads? SMS or email? Social networking? Referrals? You are able to attribute all sources using deep linking.

 

Deep Linking Best Practice

 

Since deep linking directs users to a particular content, it puts users on the different path compared to ideal user flow. What this means is you need to carefully plan how they'll be used and just how they'll present information towards the user.

 

Deep linking must think about the information hierarchy, architecture, and logic from the application. There might be intermediate steps which are needed for features and functionalities to operate, for instance. In these instances, deep linking would send users to some screen where they wouldn’t have the ability to carry out the actions.

 

To help make the experience as seamless as you possibly can, you need to make sure that deep links take users straight to the information with no logins needed or interstitial pages displaying. If you can't plan how deep linking structure works with regards to the architecture and logic of the application, it can lead to an undesirable consumer experience.

 

While developer adoption of mobile application developer deep linking was slow, it’s becoming an extremely important component of excellent products. The possibility to boost the consumer experience, improve application discoverability, increase downloads and retention, as well as drive revenue make mobile deep linking valuable from both a developer and user perspective.

Done