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From the design perspective, user journey mapping offers the first step toward the UX when it comes to structure and user flow. By comprehending the actions necessary to obtain the user from point A to suggest B, we are able to start to consider how you can optimize this journey.

 

Brand Research & Additional User Research

 

Building around the product discovery session, user personas, and journey mapping, our designers conduct additional user research and brand research. We glance at existing brand qualities to achieve an awareness from the right personality, tone, look, and sense of the applying. We have a much deeper dive in to the finish users to achieve more details about the subject making sensible design decisions. This sets a dark tone and enables us to know which elements you prioritized using the design. For instance, when we find that almost all the consumer demographic is 50 years old or older, we'll avoid certain elements of design like smaller sized text, thin lines, etc.

 

Prototyping & Conceptualization

 

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Then we begin the prototyping and conceptualization, which concentrates on the UX (structure) from the application. It determines the way the design will flow in one screen to a different, how users will navigate forward and back, etc. Frequently, the number of actions users have to take is complex, specifically in large apps with lots of features. The reason would be to simplify and streamline the consumer journey from point A to suggest B so the user could possibly get wherever they need using the smallest amount of effort.

 

Research & UI (Interface)

 

The UI concentrates on the design and style, polish, and refinement from the application: such things as color palettes, fonts, spacing of elements, icons, shades, whether or not to use flat design or skeuomorphism, and so forth. In this stage, we again do brand research to determine which is most fitting for that brand personality and tone.

 

Continuous Testing & Refinement

 

This isn’t one step inside the process by itself, once software development company constantly test, iterate, and refine throughout. During design we test on several devices and various platforms, and also have a number of people conduct user testing. This allows us uncover whether our assumptions about elements and style decisions have to be re-examined.

 

Development & Refinement

 

Designers use developers to “break up” the UI into pieces that may then besoftware development company

. Again, iteration and refinement is most of the process therefore we can make the very best consumer experience and many technically seem product possible. The objective of our integrated process would be to let us maintain this versatility and become adaptable to changes without having affected velocity.

 

Taking a built-in, user-centric design approach ensures that the) the merchandise has been designed for your users, particularly and b) we remain adaptable to alterations in objectives or project goals. Ultimately, this method promotes the introduction of functional, helpful items that add value for users making software development company lives a great deal simpler.

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Uploaded on October 13, 2016
Taken on October 13, 2016