Megan Alessandra
logo redesign
Using Adobe Illustrator, I redesigned the logo of the "Afterburn" gym. I began with a brainstorm of icons that were relevant to health and fitness; then I moved on to incorporating more abstract and 'odd' ideas, such as the dumbbell/ matchstick combination with the 'A' flame. Eventually, it led me to a design consisting of 2 fonts: the first font is thicker and has curves; the second is slimmer and more chiselled. This represents the transformation of an unfit/ unhealthy body to a stronger and shapely body. After seeing the first outcome, I decided to add a orangey/ red colour and change the font for the word "burn" to something with straighter lines (particularly in the 'R'). I also added a flame inside the 'A' to enhance the purpose of the gym: to burn fat and build muscles.
logo redesign
Using Adobe Illustrator, I redesigned the logo of the "Afterburn" gym. I began with a brainstorm of icons that were relevant to health and fitness; then I moved on to incorporating more abstract and 'odd' ideas, such as the dumbbell/ matchstick combination with the 'A' flame. Eventually, it led me to a design consisting of 2 fonts: the first font is thicker and has curves; the second is slimmer and more chiselled. This represents the transformation of an unfit/ unhealthy body to a stronger and shapely body. After seeing the first outcome, I decided to add a orangey/ red colour and change the font for the word "burn" to something with straighter lines (particularly in the 'R'). I also added a flame inside the 'A' to enhance the purpose of the gym: to burn fat and build muscles.