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Perfection

Not just a perfect sunrise, but a perfect piece of stying and design in the form of the ever beautiful E-Type Jaguar roadster from 1961.

 

I posted this after just having seen a few videos on youtube about the latest Jaguar concept car and associated marketing and rebranding that is going on. For me, (and many others it seems) it prompted a huge "what were they thinking?" reaction. It is a near total departure from everything that made the Jaguar name famous.

 

One video I saw attracted over eight thousand comments, almost all of which were negative toward the marketing, the design and almost all said it will be the end of Jaguar as we know it!

 

I can't help thinking if they simply re-released this beauty with some modern engineering and safety gear but keeping the style and design, it would be much more of a success than the latest concept!

 

A pseudo forced perspective of my 1/18th AUTOart scale model 1961 E-Type Jaguar roadster set against the backdrop of a perfect sunrise in Robe on South Australia's Limestone coast.

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Uploaded on January 10, 2025
Taken on January 5, 2025