Hawaiian Airlines Branding
The evolution of the iconic Hawaiian Airlines Pualani logo over the years.
1973: Pualani "Flower of the Sky". First design by Landor Associates of San Francisco.
1987: The name "Hawaiian Air" was revised to simply "Hawaiian". Minor accents to the large hibiscus flower were removed.
1989: The titles were revised again to "Hawaiian Airlines".
1991: Pualani underwent a minor make-over, revising the background hibiscus and the flower in her hair ("star flower"). The 'W' in the Hawaiian wordmark was revised.
1995: Pualani was again revitalized with a white outline to her features and a revised flower in her ear (“pinwheel flower”). The Hawaiian wordmark was revised, softening the edges.
2001: Addison Branding & Communications of San Francisco introduced a radically new Pualani and wordmark for the launch of the Boeing 717 fleet.
2017: Lippincott of San Francisco does another radical revision to Pualani, removing the background floral design in favor of a modern sunset.
Hawaiian Airlines Branding
The evolution of the iconic Hawaiian Airlines Pualani logo over the years.
1973: Pualani "Flower of the Sky". First design by Landor Associates of San Francisco.
1987: The name "Hawaiian Air" was revised to simply "Hawaiian". Minor accents to the large hibiscus flower were removed.
1989: The titles were revised again to "Hawaiian Airlines".
1991: Pualani underwent a minor make-over, revising the background hibiscus and the flower in her hair ("star flower"). The 'W' in the Hawaiian wordmark was revised.
1995: Pualani was again revitalized with a white outline to her features and a revised flower in her ear (“pinwheel flower”). The Hawaiian wordmark was revised, softening the edges.
2001: Addison Branding & Communications of San Francisco introduced a radically new Pualani and wordmark for the launch of the Boeing 717 fleet.
2017: Lippincott of San Francisco does another radical revision to Pualani, removing the background floral design in favor of a modern sunset.