THEPUBLICGROUP
Activism vs Slactivism
People craft their "public selves" and accompanying opinions to obtain social reward in the form of a positive image and response from their friends on social media. Social issues and critique become buzzwords or clickbait and lose their rebellious force. Memes and slogan's about desperate social issues are used to accumulate cultural capital and social rewards. In this process the public self and the social issues become commodities to achieve a personal reward and a sense of self-esteem, but rarely is any change achieved nor are the conditons associated with the soicial or political issue improved at all. This is the danger of social media slactivism.
#www.public
Activism vs Slactivism
People craft their "public selves" and accompanying opinions to obtain social reward in the form of a positive image and response from their friends on social media. Social issues and critique become buzzwords or clickbait and lose their rebellious force. Memes and slogan's about desperate social issues are used to accumulate cultural capital and social rewards. In this process the public self and the social issues become commodities to achieve a personal reward and a sense of self-esteem, but rarely is any change achieved nor are the conditons associated with the soicial or political issue improved at all. This is the danger of social media slactivism.
#www.public