Re: Art Director (financial district)

Dear Peter:

 

Although we missed your lunch suggestions, we thank you for your interest in

our Art Director position at Sugar Publishing. You are among many

interested and qualified applicants for the job.

 

Just as we¹ve asked our editorial and video producer candidates to submit

writing samples and concept videos, respectively, we are asking candidates

interested in our Art Director position to complete an assignment. The

purpose is to not only assess the breadth and depth of your skills and

capabilities, but also to get a sense of your creative style.

 

Background:

* Your goal is to produce compelling creative assets that both highlight and

leverage the content and editorial of the Sugar Publishing Network to keep

our readers and viewers engaged

* The Sugar Publishing Network currently has 4 sites (and we¹re launching 4

more in the near future: BuzzSugar, FitSugar, GeekSugar, GiggleSugar):

> * PopSugar.com (celebrity gossip ­ entertainment news)

> * FabSugar.com (fashion)

> * DearSugar.com (advice)

> * TeamSugar.com (community)

* Our demographics (your audience):

> * Over 87% are between the ages of 18 and 35

> * Over 95% are female

> * Over 48% have an annual family income over $75k

> * Over 68% have a college education

> * 36% spend 20+ hours a week online

> * 26% have children in the household

 

Assignment:

1. Redesign TeamSugar.com homepage

> * Use existing TeamSugar.com content to create a layout that:

>> * Maximizes usability through design and organization of content (text,

>> images, banner ads, etc.)

>> * Makes most efficient use of space

> * Photoshop submissions are adequate

2. Design 3 banner ads

> * Ads should promote our new site, BuzzSugar.com, which is to ³Entertainment

> Weekly² what PopSugar.com is to ³Us Weekly²

>> * Content on site will cover tv, movies, books, music, etc.

>> * Features will include:

>>> * What to Tivo

>>> * What to Netflix

>>> * What do download, MP3s of the day

>>> * CD reviews

>>> * Coming attractions/embedded video trailers

>>> * Chick lit and other book reviews

>>> * TV/Movie/Music industry news

> * Creative units include:

>> * 728x90 Leaderboard

>> * 160x600 Wide Skyscraper

>> * 300x250 Medium Rectangle

> * Ads can be one of each size or any combination of the 3

> * Flash is preferred, so if you have those skills, please flex them.

> Otherwise, animated .gif or static images are okay, too.

3. Dress Fab

> * Each site has a unique personality (e.g., Pop, Fab, Dear, etc.) - please see

> the sites.

> * From time to time, advertising and marketing partners will commission us to

> dress the girls in their clothes (for example head-to-toe in Banana Republic

> or Gap)

> * Download this zip file which contains the two files you¹ll need at

> www.sugarpublishing.com/uploads/SugarPubArtDirector.zip

>> * Photoshop file of FabSugar

>> * Image of Gap outfit

> * Please dress FabSugar in the Gap outfit.

>> * Fab¹s pose will remain the same

>> * Fab¹s clothing, accessories, etc. should be changed to match the outfit

 

After creating your submissions, please ask yourself:

* Do I share the same passion for the content as the rest of the Sugar

Publishing team?

* Was this fun?

* Could I do this every day and deliver stylish and compelling creative

assets to highlight our addictive editorial and user-created content, drive

traffic, and resonate with our readers?

 

If you can answer yes to the above, then by all means, please submit your

best effort. If not, please reconsider your interest in joining our team.

 

Please submit your creative assets directly to me by Monday, October 30th

(end of day):

* Via e-mail (if < 20MB attachments)

* Post them online and send me the link

* In electronic format via regular mail to Sugar Publishing Inc., One Sutter

Street, 6th Floor, San Francisco, CA 94104, ATTN: Jason Rhee

 

PLEASE NOTE: All creative submissions become the property of Sugar

Publishing Inc. and will not be returned. Sugar Publishing Inc., however,

will not publish your art without permission from you.

 

We look forward to seeing your work. Please e-mail or call me with any

questions. Good luck!

 

Best regards,

Jason

 

--

Jason Rhee

VP Marketing

Sugar Publishing Inc.

jason@sugarpublishing.com

415-601-6373 (Mobile)

 

From: Peter Weiss

Reply-To: Peter Weiss

Date: Thu, 26 Oct 2006 16:23:53 -0700

To: ^Jobs

Conversation: Art Director (financial district)

Subject: Art Director (financial district)

 

Peter Weiss

peterweiss@gmail.com

www.360dvd.com 2741 College Avenue

Berkeley, CA 94705

510-689-3394

 

Multi-Media Publishing Objective Currently I am focused on how to

agnostically deliver online interactive video, photo, audio content in the

form of flash and java multimedia deployed and automatically published

within the web 2.0 online community with the use of creative deployment and

delivery methods across a variety of platforms including Blogs, Wikis, RSS

feeds, and Social Networking Portals.

 

TECHNOLOGY W2k XP XPe MAC UNIX Linux c++ java scripts php pearl web 2.0

html dhtml actionscripts SOFTWARE TMPGEnc VFAPI DVD2AVI Xilisoft Squeeze

4.2 Cleaner XL Windows Media Flash Dreamweaver Fireworks Photoshop

PageMaker Filemaker Visio Real Player QuickTime Vegas Video Virtual Dub

Premiere Pro Fraps Camtasia Sonic DVDit QuickBooks VNC Snag it Skype

Smart FTP NetDrive HARDWARE DV, NLE, 1394 Audio Mics Cables Connectors

Firewire 1394 Osprey video 16ch. DVR Card VOIP Routers Network hubs

Switchers PC Hardware JustPLAYS.com - September 2003 ­ August 2006

Interactive Multi-Media Consultant ~ In development of a mobile phone

video, photo, audio content management publishing system ~ Managed a team

of programmers, actionscripters, database engineers, and web developers

~ Designed and produced interactive flash video players, playlist, and hot

spot integration ~ Custom developed a online 400+ CCTV camera network for

Bay Area McDonalds Restaurants ~ Maintain technical documents, created

screencast tutorials, tech support via web & phone Rooster Media

³Emuzed, Inc.² September 2001-August 2003 Director of Media Services

~ Reduced video production equipment and accessories expenses by 50% to 80%

~ Created E-Learning Video Application for Sun Microsystems, UC Berkeley

Medical and Kaiser ~ Technically produced Live Webcast using Windows

Media using Speedera Networks ~ Custom built Video Capture and Optibase

MPEG I encoding lab for Wal-Mart Game Previews ~ Launched a successful

video Windows Media DRM campaign with RocketCASH & Sprite ~ Researched,

wrote and designed DVD Encoding & Internet Video whitepapers & diagrams

MyPrimeTime, Inc. November 1999 - January 2001 Director of Broadband

Technology ~ Managed by three former CNN executives ~ Invented ³patent

pending² a Broadband Digital Asset Management Infrastructure ~ Managed

Web Developers and Programmers using HTML, XML, C, C++, Java and FLASH ~

Coordinated Broadband Projects with Sales, Marketing, IT, and Web

Development Department ~ Videotaped and edited Television Shows for

Nightly Business Report and for the Web ~ Maintained Relationships with

Excite@Home, NBCi, NBR and PBS Affiliate Television Stations NASA Ames

Research Center ³Symtech Corporation² August 1998 ­ September 1999

Astrobiology Internet Video Producer ~ Produced, Videotaped and Edited a

series of Educational Astrobiology Videos ~ Configured Macintosh G3

computer with video editing compression software description ~ Optimized

Real Producer Plus to Stream Video at 28k, 56k and 100k Bit Rates PAST

EXPERIENCE & PROJECTS ~Technical Director for the San Francisco

International Fashion Show in 2005 ~Consulted with D1Athlethes.com on

interactive video backend platform on 2004 ~Guest speaker at DVExpo in

2001 and at StreamingMedia in 2002 ~Invented a Patent Pending DAM

Streaming Video Process in 2001 ~Recieved Television Certification at

Diablo Valley College in 1991 ~Video Production, DVD Authoring, Desktop

Publishing, since 1987 ~Won 1st Grade Art Contest titled "Creature Land"

in 1981 Online Portfolios

photobot.vieweye.net

whitepaper.vieweye.net Justplays.com

 

phoneit.vieweye.net sony.vieweye.net

peterweiss.info

gif20.vieweye.net myspace.vieweye.net

 

Done