Heineken Experience
The Heineken Experience, located in Amsterdam, is a historic brewery and corporate visitor center for the internationally distributed Dutch pilsner, Heineken beer.
The industrial facility was built as the first Heineken brewery in 1867, serving as the company's primary brewing facility until 1988 when a more modern, larger facility was constructed on the outskirts of the city.[1]
Contents
History
In 1991, the brewery opened to the public as a brewery tour and visitor centre, known as the "Heineken Treat and Information Centre" (Although the Heineken "Experience" began in 1991, there were tours of the original brewery while it was still fully operational.) (Dutch: Heineken ontvangst- en informatiecentrum). The attraction grew to become one of Amsterdam's most popular tourist attractions and by 2001 the visitor centre changed its name to "Heineken Experience".[2]
After a year of extensive remodeling and expansion, the Heineken Experience reopened to visitors on 3 November, 2008. The latest transformation of the visitor experience comprises four levels of historical artifacts, product exploration and sampling, and interactive exhibits which employ the latest high-tech multi-media technologies.[3]
wikipedia
Heineken Experience
The Heineken Experience, located in Amsterdam, is a historic brewery and corporate visitor center for the internationally distributed Dutch pilsner, Heineken beer.
The industrial facility was built as the first Heineken brewery in 1867, serving as the company's primary brewing facility until 1988 when a more modern, larger facility was constructed on the outskirts of the city.[1]
Contents
History
In 1991, the brewery opened to the public as a brewery tour and visitor centre, known as the "Heineken Treat and Information Centre" (Although the Heineken "Experience" began in 1991, there were tours of the original brewery while it was still fully operational.) (Dutch: Heineken ontvangst- en informatiecentrum). The attraction grew to become one of Amsterdam's most popular tourist attractions and by 2001 the visitor centre changed its name to "Heineken Experience".[2]
After a year of extensive remodeling and expansion, the Heineken Experience reopened to visitors on 3 November, 2008. The latest transformation of the visitor experience comprises four levels of historical artifacts, product exploration and sampling, and interactive exhibits which employ the latest high-tech multi-media technologies.[3]
wikipedia