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Explore social media marketing. Create profiles on popular social networks, like Facebook or Twitter, and find out if your target audience is using other sites. Share discounts and limited offers as well as exclusive news; people will connect with you on these sites if they feel they have access to quality content they could not find anywhere else. Update these sites regularly and make sure you post links to your main site as often as possible. You can also share interesting articles from other sites or write your opinion on a topic related to your industry.

 

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Email marketing is also a good way to get people to visit your site. Create a mailing list and advertise it on your site as a way to have access to exclusive content. Send out personalized emails once a month with links to your best articles and a discount for a product. You can also send a thank you email to your customer who bought a product and include links to a survey, to your Facebook or Twitter profiles or to a related product. Think of email marketing as a way of generating interest and staying in touch with people.

 

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Uploaded on March 22, 2016