Back to photostream

Zaypix

Zaypix is a next-generation digital payment platform focused on delivering fast, secure, and seamless financial transactions. The client’s goal was to create a strong fintech brand identity that feels modern, trustworthy, and scalable across mobile apps, cards, kiosks, and marketing touchpoints.

 

The main challenge was balancing technical credibility with visual warmth—the brand needed to feel secure and precise without appearing cold or overly corporate. To solve this, I designed a clean, geometric logo system supported by a bold yet refined color palette inspired by precision and confidence.

 

The visual language was built around clarity, accuracy, and motion, ensuring the identity performs consistently across UI screens, payment cards, kiosks, and promotional materials. Typography and layout choices were optimized for digital readability, while brand elements were kept flexible for future product expansion.

 

The final result is a cohesive and future-ready fintech identity that positions Zaypix as a reliable, modern, and user-centric payment solution—powered by precision in every transaction.

6 views
0 faves
0 comments
Uploaded on December 27, 2025