cool colors

This photo shows cool colors. The cool colors are all the blues and greens on the packaging of the gum. The cool colors make the gum look very calm, soft, and cheerful. It also gives a fresh, new feeling to the product. This is probably why these companies picked these colors for their products. Three of the gums are in rectangle boxes. This is the preferred shape for mediated images. The gums above the rectangle ones are curvy and sort of circular. The circle image gives a playful effect. It seems also that the top gum would catch a persons’ eye more than the rectangular ones. This is because compared to a curvy, circular object, a plain rectangle is boring. The lines of the three lowest ones are straight. This gives a stiff feel to it. There are vertical lines present in this picture that bring the viewer’s eyes to a halt. There is just one warm color in this photo and it is the red rectangle saying gum. This is a great idea for advertising purposes because it will bring attention to the product and attract people to it. The red stands out next to the cool colors and advances at the person. Also there is a red curved line under the word trident on the lower gums. The curved line gives a playful effect and the red stands out on the white background. It brings attention to the title of the product. The black horizontal lines in this photo are straight and thick showing stiffness and confidences at the same time.

Done