Advancing the strategic communications capacities of our partners

Communicating strategically is vital to foster trust, tackle crises and build resilience in society. In early November, EUAM facilitated a study trip for communications professionals from the Ukrainian Ministry of Internal Affairs (MoIA) and its subagencies to Estonian and Finnish state institutions to gain insights on how strategic communications is managed in these countries.
As members of the European Union, Estonia and Finland have systematically developed their communication capacities as part of their government structures. In Ukraine, however, with the huge challenges the government agencies are facing due to Russia’s war of aggression, the focus is on quick reactions, often due to lack of time needed for planning and strategizing.