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Tag Management 101

There are technologies embedded on websites that help companies identify the behavior of customers who visit their pages. These technologies can enable companies to personalize on-site experiences to each user. “Tags” are an important part of this process. A “tag” is a piece of JavaScript code, a pixel, or an image tag that allows a website to collect information about who you are, where you came from, and how you interact with a website. It helps you find the items that are most relevant to you and helps the website you are visiting understand your behavioral patterns and searching/buying trends.

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Uploaded on September 29, 2015