observepointdata
Web Analytics Tools & Tips: How to Audit Your Marketing Landing Pages
www.observepoint.com/blog/web-analytics-tools-audit-marke... - Organizations today are using sophisticated web analytics tools to build significant marketing infrastructures, but the foundation that supports such infrastructures must be clean data–or the whole thing risks falling apart. The only way to ensure your business decisions are informed by good data is to perform regular inspections that assess the integrity of your data quality.
Web Analytics Tools & Tips: How to Audit Your Marketing Landing Pages
www.observepoint.com/blog/web-analytics-tools-audit-marke... - Organizations today are using sophisticated web analytics tools to build significant marketing infrastructures, but the foundation that supports such infrastructures must be clean data–or the whole thing risks falling apart. The only way to ensure your business decisions are informed by good data is to perform regular inspections that assess the integrity of your data quality.