Esso Magazine - New Image Article Page 1
To celebrate the landmark of reaching a thousand photos of Esso sites posted - something that seemed impossible when I started all this nine years ago, here's a really good article about the thinking behind the new image Esso adopted in the early 1980s. It would prove to be an image that pretty much stayed with Esso to the present day, only minor tweaks to the canopy edge design and the change to the now entirely conventional square or rectangular pole sign logos. To be truthful, I rather miss the oval Esso sign as it had been up to this point, but as we've seen, some of those lasted at least another decade before eventually being replaced.
Esso Magazine - New Image Article Page 1
To celebrate the landmark of reaching a thousand photos of Esso sites posted - something that seemed impossible when I started all this nine years ago, here's a really good article about the thinking behind the new image Esso adopted in the early 1980s. It would prove to be an image that pretty much stayed with Esso to the present day, only minor tweaks to the canopy edge design and the change to the now entirely conventional square or rectangular pole sign logos. To be truthful, I rather miss the oval Esso sign as it had been up to this point, but as we've seen, some of those lasted at least another decade before eventually being replaced.