Ultramar Pole Sign circa 1980
After the short series of distant pole signs here's one that's really close up! So close up in fact one can see the full texture of the sign. This was the last of Ultramar's pole sign logos - the upper part remained the same but the orange band with Ultramar in dark writing replaced with a simpler two tone design of gold and royal blue. This image is taken from the 1982 Ultramar annual report - an incredibly dull document but one that does have the saving grace of a few nice pictures in it.
Ultramar Pole Sign circa 1980
After the short series of distant pole signs here's one that's really close up! So close up in fact one can see the full texture of the sign. This was the last of Ultramar's pole sign logos - the upper part remained the same but the orange band with Ultramar in dark writing replaced with a simpler two tone design of gold and royal blue. This image is taken from the 1982 Ultramar annual report - an incredibly dull document but one that does have the saving grace of a few nice pictures in it.