steff_espat
ARTT458 - Final Project Proposal 7
For my final project, I am creating a zine/catalog that encapsulates the entirety of " the [bjutefel] project". Inspired by a book arts project that looked at the lengths women will go to to become beautiful in the eyes of their society, "the [bjutefel] project" was a exhibition I curated and created art for in 2013 that showed the media's ridiculous expectations for beauty and the repercussions of such standards. Now, in 2015, the show is being expanded into a poster campaign that promotes self-confidence and unique beauty.
This catalog will tell the story of "the [bjutefel] project", as well as show original images and artwork from the exhibition and from the poster campaign. By creating a more solidified identity for the project and the catalog, I hope this project will display my layout design abilities, and inform people about an issue I am passionate about.
In regards to the details, the identity will create a common aesthetic throughout the catalog, with repeating elements, such as the brackets. The cover of the catalog will reflect the original book arts project, being in full bleed black ink, with (hopefully) a spot varnish logo. Other original elements from the book will be featured as well, such as the page collaged in censored celebrities. The layouts will be simplistic, allowing the photographs and content to speak to the reader.
Project Timeline:
March 31st - Style guide for catalog created
April 7th - Overall photos selected and general layout drafted
April 16th - All body copy written regarding the narrative about the project
April 23rd - All type and photos finalized
April 28th - Layout/order finalized
April 31st - Draft of entire catalog finished to be reviewed
May 12th - Final design finished and turned in
www.japancamerahunter.com/wp-content/uploads/2014/07/DSF6...
ARTT458 - Final Project Proposal 7
For my final project, I am creating a zine/catalog that encapsulates the entirety of " the [bjutefel] project". Inspired by a book arts project that looked at the lengths women will go to to become beautiful in the eyes of their society, "the [bjutefel] project" was a exhibition I curated and created art for in 2013 that showed the media's ridiculous expectations for beauty and the repercussions of such standards. Now, in 2015, the show is being expanded into a poster campaign that promotes self-confidence and unique beauty.
This catalog will tell the story of "the [bjutefel] project", as well as show original images and artwork from the exhibition and from the poster campaign. By creating a more solidified identity for the project and the catalog, I hope this project will display my layout design abilities, and inform people about an issue I am passionate about.
In regards to the details, the identity will create a common aesthetic throughout the catalog, with repeating elements, such as the brackets. The cover of the catalog will reflect the original book arts project, being in full bleed black ink, with (hopefully) a spot varnish logo. Other original elements from the book will be featured as well, such as the page collaged in censored celebrities. The layouts will be simplistic, allowing the photographs and content to speak to the reader.
Project Timeline:
March 31st - Style guide for catalog created
April 7th - Overall photos selected and general layout drafted
April 16th - All body copy written regarding the narrative about the project
April 23rd - All type and photos finalized
April 28th - Layout/order finalized
April 31st - Draft of entire catalog finished to be reviewed
May 12th - Final design finished and turned in
www.japancamerahunter.com/wp-content/uploads/2014/07/DSF6...