moonwingscollector
Monster High Reboot!
I woke up and heard about it and watched the video asap.
And I'm shocked. Mattel seriously has to go back to the roots! What is this?! After today I'll stop buying MH dolls forever.
That's not the Monster High I grew to like.
For someone who looks at the brand from time to time it's not a big deal. But for someone like me who knows and collects the dolls since 5 years it's a pure shock.
In the video and in Mattel's official statement it says that they're changing the brand (which means the drastic face change) because MH is considered to be "too dark and scary" especially by mothers. In fact, when I got my first MH doll (Frankie Stein Wave 1) my mother said (I was 12 years old) that she looks too scary for a girl like me. But I liked the style. I still do.
Additionally Mattel is ruining the whole concept Garrett Sander created. It said "Be who you are" "Be unique" "Don't change because someone doesn't like how you look"! Well then Mattel, why are you doing the exact opposite of the thing you want MH to represent?! That doesn't make any sense! They still want MH to represent all those things BUT are changing the way the dolls look. ONLY for a minority of people who think the dolls look "too dark and scary".
They also mention that their target group is "10-12 years old" and will like the change (cuter look and so on). I don't think so. The collectors are the majority.
Now to the dolls. The only thing I kind of like are the eyes. They look cuter and work well for a doll. That's it.
When you look at the doll as a whole it doesn't work! The eyes are cute but don't work for a MH doll and this doll at all!
The lips don't work, too. I liked the shiny and neutral look they had before. Now they're smiling to much. They didn't look creepy or scary before. But they'll after this reroot!
Another thing that bothers me: They kept Cleo's and Clawdeen's design. But why did they change Frankie and Draculaura completely?! When you look closely you can see that they even changed Frankie's stitches. They're not even visible at the reroot. Before they stood out and you could clearly see them. With the reroot it seems that Mattel tried to hide them. Of course they wanted to make it look more colorful but that's not the point!
I'm disappointed and sad that it had to end this way. I'll keep my old MH dolls forever with the message they had a few years ago.
When Mattel brought lines like Monster Exchange and Bloom and Gloom I hoped that the brand will go back to the roots. After 2 years I had the urge to complete lines and buy dolls. Since that Circus line (I don't even know the name. That's how interested I am in these dolls.) it got worse again. But this reroot is the worst of them all. MH will go down for a lot of collectors.
Please excuse my ranting.
This is the official statement:
Monster High Reboot!
I woke up and heard about it and watched the video asap.
And I'm shocked. Mattel seriously has to go back to the roots! What is this?! After today I'll stop buying MH dolls forever.
That's not the Monster High I grew to like.
For someone who looks at the brand from time to time it's not a big deal. But for someone like me who knows and collects the dolls since 5 years it's a pure shock.
In the video and in Mattel's official statement it says that they're changing the brand (which means the drastic face change) because MH is considered to be "too dark and scary" especially by mothers. In fact, when I got my first MH doll (Frankie Stein Wave 1) my mother said (I was 12 years old) that she looks too scary for a girl like me. But I liked the style. I still do.
Additionally Mattel is ruining the whole concept Garrett Sander created. It said "Be who you are" "Be unique" "Don't change because someone doesn't like how you look"! Well then Mattel, why are you doing the exact opposite of the thing you want MH to represent?! That doesn't make any sense! They still want MH to represent all those things BUT are changing the way the dolls look. ONLY for a minority of people who think the dolls look "too dark and scary".
They also mention that their target group is "10-12 years old" and will like the change (cuter look and so on). I don't think so. The collectors are the majority.
Now to the dolls. The only thing I kind of like are the eyes. They look cuter and work well for a doll. That's it.
When you look at the doll as a whole it doesn't work! The eyes are cute but don't work for a MH doll and this doll at all!
The lips don't work, too. I liked the shiny and neutral look they had before. Now they're smiling to much. They didn't look creepy or scary before. But they'll after this reroot!
Another thing that bothers me: They kept Cleo's and Clawdeen's design. But why did they change Frankie and Draculaura completely?! When you look closely you can see that they even changed Frankie's stitches. They're not even visible at the reroot. Before they stood out and you could clearly see them. With the reroot it seems that Mattel tried to hide them. Of course they wanted to make it look more colorful but that's not the point!
I'm disappointed and sad that it had to end this way. I'll keep my old MH dolls forever with the message they had a few years ago.
When Mattel brought lines like Monster Exchange and Bloom and Gloom I hoped that the brand will go back to the roots. After 2 years I had the urge to complete lines and buy dolls. Since that Circus line (I don't even know the name. That's how interested I am in these dolls.) it got worse again. But this reroot is the worst of them all. MH will go down for a lot of collectors.
Please excuse my ranting.
This is the official statement: