Refreshing For Real
SET 3 – Oxford Kroger, Post-Expansion
As we exit the café seating area, here’s a shot from the Starbucks counter across to the produce department. As Kroger stores have grown, produce has transitioned from a spot against the perimeter walls in the front corner of the store to a spot untethered to any walls diagonal from that… and especially in these larger and larger new-build stores, even that diagonal line doesn’t feel quite as direct as it used to, with produce almost floating out all by itself these days. The only consistency is that it’s straight inside from wherever the entrance is located – notice here how it’s bound by its own self-formed U-shape.
(c) 2024 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
Refreshing For Real
SET 3 – Oxford Kroger, Post-Expansion
As we exit the café seating area, here’s a shot from the Starbucks counter across to the produce department. As Kroger stores have grown, produce has transitioned from a spot against the perimeter walls in the front corner of the store to a spot untethered to any walls diagonal from that… and especially in these larger and larger new-build stores, even that diagonal line doesn’t feel quite as direct as it used to, with produce almost floating out all by itself these days. The only consistency is that it’s straight inside from wherever the entrance is located – notice here how it’s bound by its own self-formed U-shape.
(c) 2024 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)