At least they got the wall signage straighter than the hand sanitizer machine
SET 1 – Walmart, Morrilton, AR
I had good intentions, but ended up talking completely over the previous description, lol. So, if you'd be so kind as to flip back to that one once you finish reading this, you'll see that -- beyond just the interior, as is typical -- Airport also brings a major change to Walmart's usual exterior design, by taking the extended, horizontal logo and wordmark, and flipping that into a more app-icon-like square, with the spark much, much bigger than the "Walmart" text beneath. That's a huge change for Walmart, but appears to be a means of bringing the chain more in line with Target, which has done similar things with its logo for years (and nowadays barely even uses the wordmark at all). Otherwise on the exterior, there's not too much difference from the prior BD2.0 family of paint colors, although those colors are used in a bit of a different pattern than before (and personally I do like the more prominent use of the blue and dark gray, myself).
Inside the store, as soon as we enter, we see a localized "Hello, Morrilton" sign -- a callback (or even a rollback, haha!) to some décor packages of Walmart's past, and a good first impression of things to come...!
(c) 2023 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
At least they got the wall signage straighter than the hand sanitizer machine
SET 1 – Walmart, Morrilton, AR
I had good intentions, but ended up talking completely over the previous description, lol. So, if you'd be so kind as to flip back to that one once you finish reading this, you'll see that -- beyond just the interior, as is typical -- Airport also brings a major change to Walmart's usual exterior design, by taking the extended, horizontal logo and wordmark, and flipping that into a more app-icon-like square, with the spark much, much bigger than the "Walmart" text beneath. That's a huge change for Walmart, but appears to be a means of bringing the chain more in line with Target, which has done similar things with its logo for years (and nowadays barely even uses the wordmark at all). Otherwise on the exterior, there's not too much difference from the prior BD2.0 family of paint colors, although those colors are used in a bit of a different pattern than before (and personally I do like the more prominent use of the blue and dark gray, myself).
Inside the store, as soon as we enter, we see a localized "Hello, Morrilton" sign -- a callback (or even a rollback, haha!) to some décor packages of Walmart's past, and a good first impression of things to come...!
(c) 2023 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)