Bootleg Target
WEEK 37 – Carrollton, GA, Target (VI)
It was kinda dumb of me to schedule my only two photos of this side of the roadside Target sign as bookends, literally the very first and very last pics of this album. The first pic, of course, I talked completely over, given that I was introducing the destination and all. This last one, typically, I’d have run out of things to say and would be wrapping up the album, but not here: there’s one last quirk to point out before we leave! Take a close look at that Target wordmark… does something seem off about it to you? If you noticed that it’s, somehow, in a different font, then you’ve got it! Honestly, I have no clue how this would have come about… my best guess is that sometime along the way the original signage was damaged on this side, and it was subsequently replaced with this version, which had to be mocked up to match the (existing) opposite side. If that’s the case, then whoever designed it actually did a pretty good job, as the bullseye looks exact and the wordmark is fairly close – caps lock, sans serif, bold, and plain. Rather strange they couldn’t figure out that Target’s wordmark is done up in one of the simplest fonts for such a famous logo – Helvetica – and that they couldn’t just pull some image file of the wordmark in the first place; but still, nice effort, haha!
(c) 2021 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
Bootleg Target
WEEK 37 – Carrollton, GA, Target (VI)
It was kinda dumb of me to schedule my only two photos of this side of the roadside Target sign as bookends, literally the very first and very last pics of this album. The first pic, of course, I talked completely over, given that I was introducing the destination and all. This last one, typically, I’d have run out of things to say and would be wrapping up the album, but not here: there’s one last quirk to point out before we leave! Take a close look at that Target wordmark… does something seem off about it to you? If you noticed that it’s, somehow, in a different font, then you’ve got it! Honestly, I have no clue how this would have come about… my best guess is that sometime along the way the original signage was damaged on this side, and it was subsequently replaced with this version, which had to be mocked up to match the (existing) opposite side. If that’s the case, then whoever designed it actually did a pretty good job, as the bullseye looks exact and the wordmark is fairly close – caps lock, sans serif, bold, and plain. Rather strange they couldn’t figure out that Target’s wordmark is done up in one of the simplest fonts for such a famous logo – Helvetica – and that they couldn’t just pull some image file of the wordmark in the first place; but still, nice effort, haha!
(c) 2021 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)