What exactly is on that wall tile? A lemon bush of some sort?
WEEK 3 – Poplar/Kirby Kroger, Set I
Other décor elements to be found at the bakery include the fancy fresh fare wall tile behind the counter, as well as the hanging, tiered wood and metal lattice features above the cases here; although those, of course, are only present because this is a service department, and won’t be seen in other parts of the store outside of the grand aisle. While I’m glad this shot captures both of those things really well, I must admit I was actually taking this picture simply for the “Fresh from your Kroger Bakery” sign – I liked how it looked with the hunter green color and Kroger wordmark :P
In the previous description, I shared a link to the Northwest Retail Blog featuring a photo of a QFC store with the fresh fare designation. However, it should be noted that the QFC banner, for whatever reason, seemed to use an entirely different fresh fare décor than any of the other Kroger banners (Kroger, Ralphs, et al). In typical fashion, that separate “QFC fresh fare” package has several different versions of its own, but one common element, it seems, is the use of actual department signage in words – not just an illustration, as we’re seeing here. Interesting.
(To blow your mind even further, in more recent years Kroger debuted a package called “fresh fare 2.0,” which seems to take some design inspiration from both the parent and QFC fresh fare packages. But besides those design elements and the “fresh fare 2.0” name, I really have no clue if it involved any separate special designations like this first iteration did – I don’t believe there were any clear “fresh fare” markings, in contrast to the abundance of them here – or how long, prevalent, or widespread its use was.)
(c) 2021 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
What exactly is on that wall tile? A lemon bush of some sort?
WEEK 3 – Poplar/Kirby Kroger, Set I
Other décor elements to be found at the bakery include the fancy fresh fare wall tile behind the counter, as well as the hanging, tiered wood and metal lattice features above the cases here; although those, of course, are only present because this is a service department, and won’t be seen in other parts of the store outside of the grand aisle. While I’m glad this shot captures both of those things really well, I must admit I was actually taking this picture simply for the “Fresh from your Kroger Bakery” sign – I liked how it looked with the hunter green color and Kroger wordmark :P
In the previous description, I shared a link to the Northwest Retail Blog featuring a photo of a QFC store with the fresh fare designation. However, it should be noted that the QFC banner, for whatever reason, seemed to use an entirely different fresh fare décor than any of the other Kroger banners (Kroger, Ralphs, et al). In typical fashion, that separate “QFC fresh fare” package has several different versions of its own, but one common element, it seems, is the use of actual department signage in words – not just an illustration, as we’re seeing here. Interesting.
(To blow your mind even further, in more recent years Kroger debuted a package called “fresh fare 2.0,” which seems to take some design inspiration from both the parent and QFC fresh fare packages. But besides those design elements and the “fresh fare 2.0” name, I really have no clue if it involved any separate special designations like this first iteration did – I don’t believe there were any clear “fresh fare” markings, in contrast to the abundance of them here – or how long, prevalent, or widespread its use was.)
(c) 2021 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)