Classy but characterless
Here's a slightly better view of the western-facing side of the station with its new bland canopy, as seen from the next-door Coleman's BBQ parking lot. The remainder of today's pictures were taken the very next day after I discovered the unfortunate transpirings here, on Saturday, September 1st, 2018.
Now... I *will* admit (albeit very, very begrudgingly) that this remodel doesn't look horrible. In fact, when I first saw it being implemented at the Goodman and Airways Shell, I went so far as to describe it as “classy.” But since that time, having seen it take over the majority of the other Shell stations I pass on a frequent basis, I've grown quite tired of it, mainly because it lacks any character whatsoever. The Shell brand has always had yellow and red as its primary colors... and this remodel takes that away from them. Even worse, it strips the stations of any “coolness factor” that they may have had before, at least in my opinion. I mean, this new design is coming from the same company that once produced this masterpiece. That represents a MAJOR step down in creativity.
(I will note this... perhaps it's just the local franchisee[s] who is/are trying this look, and this isn't something that has spread around the country quite yet. Could be the franchisee[s] created this themselves, or Shell corporate is using DeSoto County [for whatever reason] as a test market; I don't know. But in any case, I do imagine that Shell corporate had to sign off on this style, and as such, they're involved somehow.)
Shell // 586 E Commerce Street, Hernando, MS 38632
Circle K // 586 E Commerce Street, Hernando, MS 38632
(c) 2018 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)
Classy but characterless
Here's a slightly better view of the western-facing side of the station with its new bland canopy, as seen from the next-door Coleman's BBQ parking lot. The remainder of today's pictures were taken the very next day after I discovered the unfortunate transpirings here, on Saturday, September 1st, 2018.
Now... I *will* admit (albeit very, very begrudgingly) that this remodel doesn't look horrible. In fact, when I first saw it being implemented at the Goodman and Airways Shell, I went so far as to describe it as “classy.” But since that time, having seen it take over the majority of the other Shell stations I pass on a frequent basis, I've grown quite tired of it, mainly because it lacks any character whatsoever. The Shell brand has always had yellow and red as its primary colors... and this remodel takes that away from them. Even worse, it strips the stations of any “coolness factor” that they may have had before, at least in my opinion. I mean, this new design is coming from the same company that once produced this masterpiece. That represents a MAJOR step down in creativity.
(I will note this... perhaps it's just the local franchisee[s] who is/are trying this look, and this isn't something that has spread around the country quite yet. Could be the franchisee[s] created this themselves, or Shell corporate is using DeSoto County [for whatever reason] as a test market; I don't know. But in any case, I do imagine that Shell corporate had to sign off on this style, and as such, they're involved somehow.)
Shell // 586 E Commerce Street, Hernando, MS 38632
Circle K // 586 E Commerce Street, Hernando, MS 38632
(c) 2018 Retail Retell
These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)