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Apparel 2.0

One final shot for today, looking once again at that Universal Thread display we saw earlier (although mainly focused on what’s behind it this time, as opposed to the display itself). Before I go, I did want to give you guys the official name for this remodel: “Apparel 2.0.” It seems that some Target stores are getting this remodel as a way to have shoppers’ first impressions be the chain’s new image, while leaving the rest of the store alone because they don’t really need full remodels (for any number of appropriate reasons): really, kind of a cheap—er, cost-effective way to get the best of both worlds, as far as upper management is concerned :P Can’t says I blame ‘em!

 

Meanwhile, other stores are indeed receiving traditional whole-store remodels; included in that are two stores in Memphis, Wolfchase and (just announced this week) Colonial. When AFB told me that Wolfchase was going to be the first in Memphis to get P17 décor (this package’s official name, that is when it’s seen in a full-store remodel), I was pretty surprised, seeing as how Colonial is both the oldest and (I believe) busiest store in the city, and as such always is the first in the market to receive new features! However, upon doing some further research, it appears that Colonial *was* remodeled a little bit prior to Wolfchase’s remodel… it’s just that Colonial simply received this Apparel 2.0 remodel like Olive Branch, and not a full-store remodel :P Now, it’s in line for the full remodel as well – figured it was only a matter of time for that, haha! OBT, meanwhile, ought to be safe from a full remodel, now that it has received Apparel 2.0. But as always, I’ll be watching, just to make sure that remains the case.

 

I have 20 more photos to share with y’all from this semi-remodel, but unfortunately, I can’t give y’all exact dates that I’ll be able to get to them, since my schedule for this month is (quite annoyingly) jam-packed. So, I guess just keep an eye out, and I’ll post ‘em when I post ‘em!

 

(c) 2018 Retail Retell

These places are public so these photos are too, but just as I tell where they came from, I'd appreciate if you'd say who :)

 

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Uploaded on September 30, 2018
Taken on September 2, 2018