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Loading Spot. Poster for trucks

Brief: to design promo-poster for Loadingspot LLC. This company organizes data in the U.S. trucking industry. Their first project is a database of shippers and receivers.

Challenge: to attract attention of truck drivers to the online project loadingspot.com

Concept: “Care to share? Add review.” Two typical drivers are the heroes of the story. Not all the customers are easy to deal with - two common situations from drivers’ work routine are captured on the illustration. Truck drivers share their experiences via reviews at loadingspot.com - members of trucking community use these reviews to understand customers better, plan their time and even filter their customers.

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Uploaded on February 27, 2015