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Individualism.

I loved the portrayal of modern culture presented on this advertisement board. While waiting to cross the street for a closer shot I saw the man in this image approaching the sign and thought it would be a great complement to the message, that the latest products from the biggest brands aren’t important in life and that who we are as people sits above materialism.

 

Location: Unknown, London.

Camera: Olympus OM10.

Lens: Zuko 50mm F1.8, with Fungus.

Film: Ilford HP5, 35mm. +2. Cropped.

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Uploaded on March 17, 2015
Taken on October 11, 2003