Bundaberg Rum
MacroMondays
Center Square B&W
The Bundaberg Distilling Company was formed in 1888 to supplement returns from the local sugar industry and to make use of molasses, a waste product from sugar refining. The first Bundaberg Rum was distilled in 1889 and the following year it was being sold interstate. In its early years the company struggled financially, first returning a profit in 1898.
The Bundaberg Rum distillery burnt down twice, interrupting production from 1907 to 1914 and from 1936 to 1939. After the second fire, burning molasses spilled into the Burnett River, setting it on fire. Initially, Bundaberg Rum was sold in barrels and bottled by agents. It wasn’t until the 1970s that all bottling operations were brought in-house.
Bundaberg RumQueenslanders are very loyal to their local drop. A Roy Morgan Research survey in 2015 found that while 5.4% of Australian adults consume some kind of rum, that figure rises to 9.8% in Queensland. And most of that is Bundaberg Rum – or Bundy, as it’s commonly known. Almost 6.0% of Queensland adults drink Bundy in an average four weeks, well in excess of the Australian average (2.4%).
It’s a two-way street. The company supports its loyal customers. After the devastating 2013 floods in Bundaberg, Bundaberg Rum released the special limited edition Road To Recovery bottle. Each bottle bore the name of a flood-affected street, and sales raised over $250,000 for flood relief.
Bundaberg Rum
MacroMondays
Center Square B&W
The Bundaberg Distilling Company was formed in 1888 to supplement returns from the local sugar industry and to make use of molasses, a waste product from sugar refining. The first Bundaberg Rum was distilled in 1889 and the following year it was being sold interstate. In its early years the company struggled financially, first returning a profit in 1898.
The Bundaberg Rum distillery burnt down twice, interrupting production from 1907 to 1914 and from 1936 to 1939. After the second fire, burning molasses spilled into the Burnett River, setting it on fire. Initially, Bundaberg Rum was sold in barrels and bottled by agents. It wasn’t until the 1970s that all bottling operations were brought in-house.
Bundaberg RumQueenslanders are very loyal to their local drop. A Roy Morgan Research survey in 2015 found that while 5.4% of Australian adults consume some kind of rum, that figure rises to 9.8% in Queensland. And most of that is Bundaberg Rum – or Bundy, as it’s commonly known. Almost 6.0% of Queensland adults drink Bundy in an average four weeks, well in excess of the Australian average (2.4%).
It’s a two-way street. The company supports its loyal customers. After the devastating 2013 floods in Bundaberg, Bundaberg Rum released the special limited edition Road To Recovery bottle. Each bottle bore the name of a flood-affected street, and sales raised over $250,000 for flood relief.