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Lakeside Pharmacy Icons

History of the Lakeside Pharmacy Icons

The oversized depictions of items commonly sold in a 1960’s drugstore advertised the pharmacy that also contained a fountain counter and a post office substation. Larry Cohn was the pharmacist and owner for nearly 50 years until his retirement in 2014. The building will soon be occupied by new businesses. Since the icons do not reflect the new businesses, it was decided to remove them from the façade. In order to preserve these loved icons, the Lake Anne Reston Condominium Association donated the icons to the Reston Historic Trust & Museum in July 2018. On July 17, 2018, the icons were removed by Capitol Museum Services, known for quality work in custom exhibit fabrication and installation. Capitol Museum Services has placed the icons in storage until they can be reinstalled in a new location on the Plaza. The installation is being designed by Jeanne Krohn who designed the Reston Historic Trust & Museum’s exhibits.

 

We think it is imperative that these icons remain on the plaza at Lake Anne. Last year Lake Anne Village Center was named a national historic district and was placed on the National Register of Historic Places. The icons are an important part of Lake Anne Village Center’s history, representing an original store that conducted business here for nearly 50 years and the public art which was a hallmark of the new community.

 

The New York graphic design firm of Chermayeff and Geismar (now Chermayeff, Geismar & Haviv), was hired by Whittlesey & Conklin, the architects of the plaza, and together they treated the storefronts on the plaza as a form of public art. While the main purpose of the Lakeside Pharmacy icons was advertising, the icons are characteristic of the 1960s Pop Art aesthetic and reflected Bob Simon’s wish for fun and whimsical artwork on the plaza. Chermayeff and Geismar were also responsible for creating the logos for NBC and PBS.

 

Reston Historic Trust & Museum

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Uploaded on November 24, 2018