WIAD_DC
Design for Care: Peter Jones
Empathy for the Content: Answering Health-Seeking Questions
My recent book Design for Care draws a pathway through the spectrum of healthcare design from the consumer experience to clinical practice to institutional services. It discusses the processes of health seeking, information seeking for health needs, andgetting answers to critical questions. In health domains, content design requires much more attention than typical in experience design. In both consumer and professional worlds, better usability does not drive engagement as much as content accessibility, findability, and context relevance. Increasingly, designing information to meet these contexts and needs requires navigating the levels of language that reach the health seeker. As clinicians, family members and caregivers are themselves involved in the health seeking journey, our design approaches must also recognize their contexts and needs for problem solving. The answer is not multiple apps for multiple users – we have already overwhelmed attention with the number of distinct app or URL resources. Smarter information structures, purpose layers, meaning summaries, and written voice are critical to health communication. Peter Jones challenges the audience to help develop the new approaches that might mediate the ongoing content explosion for health seekers. He is on Twitter @designforcare and his research work can be found at designdialogues.com.
Design for Care: Peter Jones
Empathy for the Content: Answering Health-Seeking Questions
My recent book Design for Care draws a pathway through the spectrum of healthcare design from the consumer experience to clinical practice to institutional services. It discusses the processes of health seeking, information seeking for health needs, andgetting answers to critical questions. In health domains, content design requires much more attention than typical in experience design. In both consumer and professional worlds, better usability does not drive engagement as much as content accessibility, findability, and context relevance. Increasingly, designing information to meet these contexts and needs requires navigating the levels of language that reach the health seeker. As clinicians, family members and caregivers are themselves involved in the health seeking journey, our design approaches must also recognize their contexts and needs for problem solving. The answer is not multiple apps for multiple users – we have already overwhelmed attention with the number of distinct app or URL resources. Smarter information structures, purpose layers, meaning summaries, and written voice are critical to health communication. Peter Jones challenges the audience to help develop the new approaches that might mediate the ongoing content explosion for health seekers. He is on Twitter @designforcare and his research work can be found at designdialogues.com.