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Hyperloop Coffee Cup

For Unit 45: Graphic Image Making I had to choose a future-based eco friendly form of transport. I chose the American-based idea of The Hyperloop: a train that floats by using electro magnets and is projected by air though a tube which can travel from Chicago to New York in around 35 minutes.

 

After choosing are future travel company our next task was to re-design a logo, this would be placed on a range promotional package from coffee cups to sandwich boxes. I designed approximately two hundred different logo variations using Adobe Illustrator employing a range of different techniques such as blending modes, effects and the pathfinder.

 

I used my research on the Hyperloop company to help influence the design of my logos, such as using a looped arrow and crossing 2 pieces of overlay text to represent two cities.

 

 

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Uploaded on February 8, 2014
Taken on February 8, 2014