trosper_elizabeth
Cognitive Dissonance
Assertion: Cosmetics advertising campaigns typically use cognitive dissonance to create a sense in women's minds that if they don't purchase cosmetics, they aren't taking care of themselves or treating themselves well.
Evidence: In this ad, the tagline "Because you're worth it." Creates cognitive dissonance relative to L'Oreal products. The ad suggests that the product is precious and that the viewer is just as precious as the product, but may not realize it. Realizing that one is "Worth it" suggests purchasing the product, forcing the campaign viewer into a series of thoughts and/or actions to alleviate the uncomfortable position in which the campaign places him or her.
Commentary: When I thought about the diamond ring example in our reading, I couldn't help but think of the way cosmetic companies prey on women's self-image insecurities to produce sales. This is the worst.
Cognitive Dissonance
Assertion: Cosmetics advertising campaigns typically use cognitive dissonance to create a sense in women's minds that if they don't purchase cosmetics, they aren't taking care of themselves or treating themselves well.
Evidence: In this ad, the tagline "Because you're worth it." Creates cognitive dissonance relative to L'Oreal products. The ad suggests that the product is precious and that the viewer is just as precious as the product, but may not realize it. Realizing that one is "Worth it" suggests purchasing the product, forcing the campaign viewer into a series of thoughts and/or actions to alleviate the uncomfortable position in which the campaign places him or her.
Commentary: When I thought about the diamond ring example in our reading, I couldn't help but think of the way cosmetic companies prey on women's self-image insecurities to produce sales. This is the worst.