Target Flexible Format, Tribeca Neighborhood, Manhattan, NY
The first Target flexible format store to open in Manhattan is in the Tribeca neighborhood (TriBeCa stands for the "Triangle Below Canal" street.) The store is 45,000 sq. ft on 2 levels and is situated at the base of a rather ugly 10-story office building. It's located in the middle of a mixed residential and commercial neighborhood.
The store is awkwardly laid out due to the small space and extreme expense of operating in this, the most expensive neighborhood in Manhattan. As you enter on the small ground level, there is a large Chobani-branded cafe, some selected home and apparel products, as well as the online pickup counter. Most of the store is located in the basement, where rents are cheaper. Checkouts are in the lower level, so after you pay, you have to take the escalator up to exit the store. This may seem strange for most suburban Targets, but New Yorkers are used to this type of setup.
Within the past year, three Target flex stores (as well as one full-line location) have opened within NYC, with 4 more planned over the next 12 months. With Walmart basically locked out by the city council from building any stores within the New York City borders, Kmart and Target have the city to themselves (along with the many smaller, local discounters).
Target Flexible Format, Tribeca Neighborhood, Manhattan, NY
The first Target flexible format store to open in Manhattan is in the Tribeca neighborhood (TriBeCa stands for the "Triangle Below Canal" street.) The store is 45,000 sq. ft on 2 levels and is situated at the base of a rather ugly 10-story office building. It's located in the middle of a mixed residential and commercial neighborhood.
The store is awkwardly laid out due to the small space and extreme expense of operating in this, the most expensive neighborhood in Manhattan. As you enter on the small ground level, there is a large Chobani-branded cafe, some selected home and apparel products, as well as the online pickup counter. Most of the store is located in the basement, where rents are cheaper. Checkouts are in the lower level, so after you pay, you have to take the escalator up to exit the store. This may seem strange for most suburban Targets, but New Yorkers are used to this type of setup.
Within the past year, three Target flex stores (as well as one full-line location) have opened within NYC, with 4 more planned over the next 12 months. With Walmart basically locked out by the city council from building any stores within the New York City borders, Kmart and Target have the city to themselves (along with the many smaller, local discounters).