A&P Great Renewal Campaign Poster: Great Actions & Priorities
Promotional poster from one of A&P's many renewal campaigns...this one, launched in 1998, was called "The Great Renewal", and was CEO Christian Haub's newest plan to get the company back to profitability (again). The plan included closing unprofitable stores and divisions and upgrading the company's aging and outdated mainframe infrastructure, which was the backbone of its inefficient supply chain. The "Great Renewal" name was dropped mid-2000's, as the campaign sputtered and struggled, proving much more complex than initially planned, and people became demotivated.
As of early 2015, A&P was still struggling to implement a chainwide automated inventory replenishment system (commonly known as "CGO"--computer-generated ordering) which was implemented at most big chains (and even smaller regionals) since the late 90's.
A&P Great Renewal Campaign Poster: Great Actions & Priorities
Promotional poster from one of A&P's many renewal campaigns...this one, launched in 1998, was called "The Great Renewal", and was CEO Christian Haub's newest plan to get the company back to profitability (again). The plan included closing unprofitable stores and divisions and upgrading the company's aging and outdated mainframe infrastructure, which was the backbone of its inefficient supply chain. The "Great Renewal" name was dropped mid-2000's, as the campaign sputtered and struggled, proving much more complex than initially planned, and people became demotivated.
As of early 2015, A&P was still struggling to implement a chainwide automated inventory replenishment system (commonly known as "CGO"--computer-generated ordering) which was implemented at most big chains (and even smaller regionals) since the late 90's.