Albertsons Florida Blog
Evolution of the Walmart Bag 2.0 - 1995-2014
UPDATE 10/12/2014 - I have finally added to this photo the pre-Smiley Walmart bag design which first came out around 1995-ish (correct me if I'm wrong there, it might have come out earlier) and the latest design of the Walmart bag with the Savings Catcher logo.
I was able to find and save every design of the Walmart bag issued since 1995. The bags from left to right are as follows:
1995: A fairly plain design on a white background featuring Walmart's two famous (now dead) slogans "We Sell for Less!" and "Always".
1998: Smiley and the Rollback slogan's first appearance on the bag. Walmart.com is just a small reference at the bottom, since the website jut came out recently and the internet is still a pretty new concept. Walmart changes the color of their bags from white to blue here, and they will remain that color for the next 8 years.
2001: Basically the same as the 1998 one but the Walmart.com on the bottom is made larger now that more people are using the internet.
Early 2006: 4 of the 10 designs used since 1995 came out between 2006 and 2008. Walmart ditched Smiley in 2006 after a lawsuit over who truly owned the copyright to the smiley face, so now the bag is fairly plain looking, but still blue.
Late 2006: The design of the bag stays the same, but the color of the plastic changes from blue to white, probably because white bags are cheaper to make.
Early 2007: Walmart changes their tagline from Always Low Prices. Always. to Save Money. Live Better.
Late 2007: Same design, but writing changed to a light blue color from black to match the new color of the soon to come Project Impact remodels.
2008: The new lowercase, unhyphenated 'Spark' logo is introduced with the official roll out of Project Impact.
2013: Bag changed color from white to gray because it is supposedly more eco-friendly.
Late 2014: Walmart starts featuring the logo for their new Savings Catcher website/app on their bags. The text color also switches from blue to black.
I originally wanted to do this photo as a panorama with all of the bags laid out next to each other so you could see how they gradually shrank over the years, but I couldn't get that to work right after about 50 failed attempts, so I had to do the photo this way by photographing the bags individually and sticking them all together, which is why the backgrounds look really funny.
Evolution of the Walmart Bag 2.0 - 1995-2014
UPDATE 10/12/2014 - I have finally added to this photo the pre-Smiley Walmart bag design which first came out around 1995-ish (correct me if I'm wrong there, it might have come out earlier) and the latest design of the Walmart bag with the Savings Catcher logo.
I was able to find and save every design of the Walmart bag issued since 1995. The bags from left to right are as follows:
1995: A fairly plain design on a white background featuring Walmart's two famous (now dead) slogans "We Sell for Less!" and "Always".
1998: Smiley and the Rollback slogan's first appearance on the bag. Walmart.com is just a small reference at the bottom, since the website jut came out recently and the internet is still a pretty new concept. Walmart changes the color of their bags from white to blue here, and they will remain that color for the next 8 years.
2001: Basically the same as the 1998 one but the Walmart.com on the bottom is made larger now that more people are using the internet.
Early 2006: 4 of the 10 designs used since 1995 came out between 2006 and 2008. Walmart ditched Smiley in 2006 after a lawsuit over who truly owned the copyright to the smiley face, so now the bag is fairly plain looking, but still blue.
Late 2006: The design of the bag stays the same, but the color of the plastic changes from blue to white, probably because white bags are cheaper to make.
Early 2007: Walmart changes their tagline from Always Low Prices. Always. to Save Money. Live Better.
Late 2007: Same design, but writing changed to a light blue color from black to match the new color of the soon to come Project Impact remodels.
2008: The new lowercase, unhyphenated 'Spark' logo is introduced with the official roll out of Project Impact.
2013: Bag changed color from white to gray because it is supposedly more eco-friendly.
Late 2014: Walmart starts featuring the logo for their new Savings Catcher website/app on their bags. The text color also switches from blue to black.
I originally wanted to do this photo as a panorama with all of the bags laid out next to each other so you could see how they gradually shrank over the years, but I couldn't get that to work right after about 50 failed attempts, so I had to do the photo this way by photographing the bags individually and sticking them all together, which is why the backgrounds look really funny.