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Digital Dog

In advertizing, proportion can come in really handy in letting the audience know how the company sees themselves and how they want you to see them. Using a simple canine comparison, the taget audience knows that this company is bigger and looks down on the other companies. Its like a alpha dog technique.

beikenberry.files.wordpress.com/2013/01/02proportion.jpeg

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Uploaded on February 11, 2014
Taken on February 10, 2014