Hashtag DONE!
In 1869, the completion of the Transcontinental Railroad was the first real "media event" in America and it was covered live via the telegraph line which ran parallel to the railroad. The spike maul was wired to the telegraph and so was the last iron spike, so America could "hear" the blows of the hammer as the spike was driven. When the deed was done, the telegrapher simply transmitted the four letters, D-O-N-E. in Morse Code. For the 150th anniversary of the line's completion, UP elected to use the modern, social media equivalent of that message, and President Lance Fritz urged everyone in the crowd to tweet that message to everyone they knew.
Hashtag DONE!
In 1869, the completion of the Transcontinental Railroad was the first real "media event" in America and it was covered live via the telegraph line which ran parallel to the railroad. The spike maul was wired to the telegraph and so was the last iron spike, so America could "hear" the blows of the hammer as the spike was driven. When the deed was done, the telegrapher simply transmitted the four letters, D-O-N-E. in Morse Code. For the 150th anniversary of the line's completion, UP elected to use the modern, social media equivalent of that message, and President Lance Fritz urged everyone in the crowd to tweet that message to everyone they knew.