Steve Fitch
Jaguar Logo
Jaguar Logo Meaning and History
Jaguar was founded in 1922 as Swallow Sidecar Company and the first vehicles produced by the British entrepreneurs carried the “SS” badge on the hood. “Jaguar” was added to the name in 1935. It was not before the end of the war in 1945 that the “SS” part was removed from the logo for political reasons, meaning that the company would be named Jaguar Cars. In search of a stylish emblem to guide the brand into the future the company’s designers introduced the notorious jumping jaguar.
It was meant to symbolize the core values, pursued by the company: grace, elegance, performance, power and ambition to move forward. There was nothing better that a dynamic jaguar posture to reflect all these qualities.
Jaguar Logo
Jaguar Logo Meaning and History
Jaguar was founded in 1922 as Swallow Sidecar Company and the first vehicles produced by the British entrepreneurs carried the “SS” badge on the hood. “Jaguar” was added to the name in 1935. It was not before the end of the war in 1945 that the “SS” part was removed from the logo for political reasons, meaning that the company would be named Jaguar Cars. In search of a stylish emblem to guide the brand into the future the company’s designers introduced the notorious jumping jaguar.
It was meant to symbolize the core values, pursued by the company: grace, elegance, performance, power and ambition to move forward. There was nothing better that a dynamic jaguar posture to reflect all these qualities.