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LEGO two bricks retail promotional box - 1959 (reverse side)

This box was given to retailers as a promotional item. It would have originally contained two 2x4 bricks: one in red and one on white or one in yellow and one in blue.

 

These two bricks allowed the retailer to demonstrate the building possibilities that were provided by the new patented LEGO stud-and-tube coupling. It really speaks to the advantage that new the LEGO design provided over the competing brands, that the versatility of the system could be demonstrated with only two bricks.

 

Because the box has the LEGO System logo with System in yellow script, it can be dated from about the last half of 1959 onward.

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Uploaded on April 17, 2022
Taken on January 1, 2015