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Nicole Marsh final postcard scan back

The intended audience for this project was energetic, young or young-at-heart women with a sense of humor. More specifically, I was targeting people who live to hunt down screamin’ deals.

 

I hoped that these illustrations would communicate the feeling of finding the perfect dress for the perfect price. So often when shopping, we find exactly what we want, for exactly 10x what we hoped to pay. So when one does find that gem, the elation can be overwhelming, even crazy.

 

I enjoyed illustrating the character depicted. I giggled the whole time I was drawing.

 

These final pieces could have been improved with better planning. I don’t love the hole-punch through the clothes hanger—it wasn’t intentional and that is apparent. If I had more experience with Illustrator I could have spent more time fine-tuning.

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Uploaded on April 30, 2014
Taken on April 29, 2014