The Yums brand captures the Dirty South hip hop culture and reflects the style in its fashion sneakers and apparel. Born from the vision of legendary Dallas graffiti artist Tex, Yums embodies “Tha Sole of tha Streets.” True to its roots, Yums is available in prominent Hoods (Compton/Los Angeles, Pleasant Grove/Dallas, Harlem/New York) across the country.

Yums has a long list of music artists wearing the brand including Soulja Boy Tellem, Snoop Dogg, Lil’ Wayne, Tum Tum, Michael “5000” Watts of Swishahouse, Play-N-Skillz, Rick Ross, Bone Thugs, Bun B and many more.

On behalf of Tex and Tha Yums Family, it is our commitment to always bring you (our supporters) the best quality products in the most playamade style possible.