Joy is the CEO of World of Braiding & Extensions Ltd. Joy is a business owner, trainer, teacher, braider, State Registered Hairdresser (SRH), Natural hair consultant, NLP practitioner and a motivational speaker. Joy is a mother of 4 with 3 girls of whom she started braiding their hair since the ages of 6 months. She started braiding since the age of 5 and has been training students in Hair Braiding, Weaves & Extensions for over 6 years where she taught across 4 centers with NEWCEYS – the Adult Education Department in Newham Council in East London and only recently worked on a part time basis as a merchandiser with Organic Roots Stimulator – the American hair products giant.