WOMMA is the official trade association for the word of mouth marketing industry. WOMMA's mission is to promote and improve word of mouth marketing by:

* Promoting "best practices" to ensure more effective marketing

* Protecting consumers and the industry with strong ethical guidelines

* Evangelizing word of mouth as an effective marketing tool

* Setting standards to encourage its use

We are the leading companies pioneering WOM techniques. We've mastered the understanding of how to create genuine customer enthusiasm, as well as how to share it with future fans.

* We're fantastic brands and marketers who know that happy customers are our most powerful advocates.

* We're innovative agencies who understand how to empower and amplify the voice of the consumer.

* We're the good guys, committed to protecting consumers with strong ethical guidelines.