WHY?

The very word that opens the door of exploration; the first step to the answer you have been searching for; the very familiar word that has been questioning about the human evolution.

WHY treads on the curiosity of today’s fashion and the keen to evolve into a trend of cutting-edge clothing brand that embraces art and culture.

WHY theme has no limitation and no restriction. It resurrects history; brings to life music; repaints art in a new light, blends cultures and different individuals of all ages together.

To be fashion savvy is no longer a blind pursuit of fashion, but a tool and medium to present what one believes in. WHY desires that people would try to be bold enough to present themselves with new, challenging designs in the clothes they wear, and that they are not just merely wearing any clothes of WHY, but wearing knowledge and also an approach to inspire curiosity. Always.

WHY...是每個人從懂事以來都一直掛在嘴邊的字母，亦是人類獨有的經典語言。多虧了它，人類一路念著一路進化。

WHY無疑是一個充滿好奇心與疑問的新銳服裝品牌。WHY不對自我風格設限，利用各类创作为演化元素。讓穿著不再是盲目追逐流行，而是展現個人思想與態度的工具。希望可以將更多題材以創意的設計呈現出來，让服饰多了一种深度，多了一种自由态度。

以问号＋迷宫设计为主要标志，WHY的世界总是充满好奇和创意的迷人印象。这永不妥协，坚持着细腻创意精神的设计风格，就是WHY引以为傲的特色。