Ozzy (the Rabbit) represents good and evil and believes that it takes a bit of evil to create some good. He's the guy on the couch who has been channel surfing, because he refuses to watch reality tv. He's the girl at the theatre scoffing at the chick on the screen who voluntarily gives herself to the killer. Ozzy is the face of a generation that demands more from entertainment and media and he wants to do something about it.

This isn't a one man job. Ozzy needs you! Let's change the world "one sticker at a time".