White Motorcycle Concepts has unveiled a revolutionary new prototype motorcycle which company founder and Chief Executive Officer Rob White will ride when he attempts to break both the British and world electric land speed records over the next 12 months.

The WMC250EV high-speed demonstrator, White’s brainchild, is more than two years in the making and heralds a new chapter in the evolution of motorcycle technical development. It is the result of a determination to turn an inspired vision for vastly reducing aerodynamic drag into reality, having won support and recognition from all corners of Britain’s fertile motorsport engineering industry.