Demographic is an emerging apparel company. It grew from a brainstorm involving two graphic designers who had trouble finding clothing which spoke to them personally. Weary of meaningless designs, they saw a need to create a line of apparel that says more about the wearer and less about the company they bought it from.

With this idea in mind, they devised a unique system in which each design concept represents a different group of people or “demographic.” This framework allows individuals to choose how they want to be viewed or call attention to ideas/issues that are important to them. In effect, revealing more about who they really are and less about the brand of clothes they wear.

Each of our designs uniquely represents different groups of people or “demographics”.